If you are thinking of setting up your own business, Wellington City Libraries can help. The following books and magazines on small business are just a small selection of the resources available to you. They cover topics such as marketing & e-commerce. Also listed are some useful links to relevant online resources, both national and international.
New books of interest:
Homemade for sale : how to set up and market a food business from your home kitchen / Lisa Kivirist & John D. Ivanko.
From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says. Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow! (e-book)
Fail fast or win big : the start-up plan for starting now / Bernhard Schroeder.Fail Fast or Win Big: The Start-Up Plan for Starting Now
"Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated--it's costly. There's no point to building a business in a bubble. Today's entrepreneurs must embrace the idea of "failing fast." They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service Develop a business model instead of a business plan Test it repeatedly with customers so they can spot failure early. Continue to refine the model based on customer interactions. Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off." (Syndetics summary
Xero for dummies / by Heather Smith.
Xero has revolutionised the world of accounting software. Completely cloud-based, it lets small business owners monitor their finances in real time and promises to reduce the need for endless back-ups, data entry and software upgrades. Xero For Dummies gives readers a user-friendly, in-depth understanding of how the software works and shows them how to use it efficiently, effectively, and strategically. This plain-English guide leads readers through the basics of setting up an accounting system to detailed operations, letting users maximise revenue, profits, and cash flow.
Owner's guide to a small business website : what you need and how to get there - without paying the earth / Lisa Spann.
Marketing and Ecommerce
The 15 essential marketing masterclasses for your small business : powerful promotion on a shoestring / Dee Blick.
"Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing"-- Provided by publisher
Conscious marketing : how to create an awesome business with a new approach to marketing / Carolyn Tate.
"In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted?radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing , author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution." (Syndetics summary)
A social strategy: how we benefit from social media Mikolaj Jan Piskorski.
Social media commerce for dummies / Marsha Collier.
Magazines for Small Business Owners
The above link is to the small business section of the online version of Business Week.
Franchise New Zealand
Contains a variety of franchise opportunities and information. Also contains a Directory of Franchising which lists essential contact details for franchisers.
A New Zealand bi-monthly publication which features positive articles relating to women in business including success stories and personal growth topics.
- Idealog : the voice of the creative economy
- NZMarketing magazine
- iStart : technology in business
Useful links to NZ & International contacts for small businesses
Te Arahanga Ō Ngā Iwi - Maori Economic Development Agency
Provides services to Māori wishing to develop a new business idea or improve their existing business or community organisation.
Based in Wellington and Auckland, BizDojo offers a new collaborative way of working. So if you are tired of working from home, check it out.
Chrysalis for Women
A service for women's personal and professional development based in Wellington. Runs monthly women's business network group meetings.
The Department of Labour has launched a new web resource to help business owners find simple straight forward employment relations, health & safety information, and an employment agreement builder
Business to business
A monthly newspaper targeting small to medium sized enterprises (SMEs).Regular newspaper features include general business news, company appointments, an events diary and columns from experts in the fields of money management, business development, marketing, human resources, exporting/importing, business law, employer issues, using humour at work, and making the most of IT.
This is the New Zealand government business site managed and maintained by New Zealand Trade and Enterprise (NZTE) to act as a gateway to government and private sector business information, news and services. It brings together free business resources, tools and information to help people start, manage and grow their business, and is designed specifically for small to medium sized businesses. The website is supported by freephone 0800 424 946.
If your business is less than six months old, and you employ less than 25 people, then you are eligible for a business mentor. Conversely, if you would like to pass on your experience to newcomers, then you can apply to be a business mentor.
Grow Wellington was formed under the Wellington Regional Strategy and is a Council Controlled Organisation, wholly-owned by Greater Wellington Regional Council. Its aim is to drive growth in exports, and to help create a strong and vibrant Wellington regional economy. They work with business, other business support organisations, local and central government agencies, education and research institutions, and international partners to ensure businesses can get fast, relevant support to help them become more successful.
Winner of the the Best Small Business Web Site in New Zealand at the 2002 NetGuide Web Awards, this site provides provides a vast array of useful information to anyone starting out in business, as well as existing businesses, including a free newsletter.
NZ Herald Small business editor's picks Archive
NZ School of Export
New Zealand's only provider of professional qualifications in exporting and international trade which have been accredited by Iatto (the International Association of Trade Training Organisations).
This is a list of the small business meetups currently operating in Wellington. A great way to network.
New Zealand Trade and Enterprise
New Zealand Trade and Enterprise was established on 1 July 2003 as a result of a merger between Trade New Zealand and Industry New Zealand. Formerly, Trade New Zealand was the Government's trade promotion agency and Industry New Zealand was the Government's economic development agency. Their services cover specific aspects of trade and enterprise, business development, export services, business success and regional development, and includes services for businesses starting up, and at an early stage of development as well as services for businesses seeking to grow and internationalise: including new exporters, high growth businesses and other exporters. The website also provides access to New Zealand Trade & Enterprise related websites, and showcases New Zealand businesses, entrepreneurs and opportunities.
Also here is a wonderful resource: Planning for Success Workbook - A do-it yourself kit for developing your own business plan
Business and Professionals Association (previously GAP) - based in the Capital City of Wellington, Rainbow Wellington is the largest professional network for gays and lesbians in Australasia - now with over 400 businesses on board! You'll be able to share your skills and services and establish new business opportunities and a whole new network.
The Small Business Company Limited
A great site with a wealth of free resources, including articles on small business topics, both management and marketing. You can also access their free training modules.
"Investing in and growing simple ideas with simple value propositions". Sparkbox specialises in helping companies in the technology sector, and rather than calling themselves a traditional venture capital company, they see themselves as Business angels - ie "individuals with more than a few spare dollars who want to invest in and help develop a firm before it's large enough to access traditional venture capital funds."
Statistics NZ Business toolbox
Find your target market and compare your business with competitors."
Wellington Chamber of Commerce
The Wellington Regional Council has since 1856 been in the business of encouraging regional development and has 1,400 members, who range from major corporations to sole traders.
Wellington Makerspace has just opened, and is about providing an environment where people who have interesting designs and inventions can actually make them, with a specific interest in green, open and decentralising technologies
Wellington Young Professionals
WYP is a network of young business people (aged under 30) in Wellington. It holds regular networking events and provides networking opportunities and introductions for participants.
A nationwide business referral community designed for women who are serious about growing their business, their networks and themselves. This is the link to the Wellington network.
An american site AllBusiness.com provides practical solutions to the everyday challenges of starting, managing and growing a business. You can register as a member for free.
BizMove.com - the Small Business Knowledge Base
A comprehensive American site of free small business information . It provides access to guides, tools and techniques.
A must for business planning. It gives valuable advice on marketing plans and you can download sample plans for all kinds of businesses
This Australian site was the winner of the United Nations Public Service Award for eGovernment. It is an Australian government initiative to make it easier for Australian businesses to deal with government and provides essential information on planning, starting and running your business.
Has free access to newsletters and small business advice
International Council for Small Business (ICSB)
ICSB is committed to the free exchange of ideas and programmes through education, research, publications, management development programs and conferences among its members.
Online women's business centre
By combining the expertise and resources of the United States Small Business Administration with several major corporate sponsors ,we have developed a one-of-a-kind web site that will provide you with the very best information for running your business. A "one-stop shopping" site, where you can find information about everything from how to start your business to how to operate in the global market place.
Page last updated September 2015