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Podcasting for Business

By Linda

Podcasts are not only an alternate way of taking in information and staying informed, they are also an additional way for a business to connect with customers.

We know not everyone wants, or has time, to read a book. That's where podcasts come in.

The number of people who listen to podcasts is increasing annually.  So much so, that 30 September is now designated International Podcast Day. Podcasts are an easy way to take in information, particularly when undertaking other activities like commuting or working out.

For a business, creating podcasts is another way of delivering content to an audience or perhaps connecting with a different audience. This article, The power of podcasting explains why podcasts are an important component of marketing your business.

How to do content marketing with a podcast goes into more depth, teaching readers how to build an effective marketing strategy to target their audience/customer base.

NZ's National Association of Media Educators (NAME) offers some resources on making podcasts at this link.

If it's a podcast about podcasting you want, there's a curated list of 15 podcasts to choose from at this site.

If you find that inspiring and want to have a go at making your own podcast, then consider using  Wellington City Libraries' recording studio at the Tūhura HIVE Makerspace.

Here at Tūhura HIVE, we have constructed a studio for you to record and edit your musical and video creations. We used the philosophy of ‘Your best home setup’, so everything you do in the studio you can conceivably do at home. The studio is free for the first two hours of usage, then is $19p/hr after that.  Bookings are essential.

Bookings can be made by emailing the address provided in the link above or by calling 04 801 3004. Please provide your name, and preferred date and time.

To further encourage you on your podcasting journey, here's some great examples from Wellington businesses.

Fronted by journalist Jehan Casinader, Wellington NZ's Imagine This is a podcast about creative people who have started from their garages and kitchen tables, and built businesses that are making an impact. Right here in Wellington, in Aotearoa, and way beyond. Hear how they brought their wildest dreams to life, and what it's like to do business in Wellington.

Ethical clothing manufacturer Nisa have recently begun to create podcasts about their business. Have a listen to Uncovered by Nisa in which they chat about "ethical fashion, sustainability, social justice, refugee/migrant topics and current events, and will be interviewing a change-maker guest in each episode who is involved in one of those areas".

Leadership coach and author Jess Stuart recently began producing PowHer -

"A podcast to support women and non binary leaders to stand in their power and unlock their potential".

If you want further information Wellington City Libraries has a number of resources in book, e-book or audiobook format.  You can link to the catalogue entries below and find out their locations and availability.